Author archive for Jordie van Rijn

  • What is deliverability really about?

    By Jordie van Rijn on November 15, 2017
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    Just like water coming from the tap, many email marketers take getting into the inbox for granted. A marketer sends an email campaign and it reaches the designated recipients, right? Deliverability only becomes an issue for these senders, when the emails don’t arrive at their destination anymore. So what is email deliverability really about?
  • Laura Atkins of Word to the Wise shares insights from M3AAWG 2014

    By Jordie van Rijn on May 12, 2014
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    It seems when it comes to email marketing the first issue discussed is relevancy, and the second is deliverability. Making it to the inbox involves a complex set of issues, and is a perennial challenge for email marketers.
  • Your email delivery metrics; know how much of your email is reaching the inbox

    By Jordie van Rijn on September 16, 2013
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    You want to know your email delivery rate. Many email service providers show a delivery rate in their reporting section, but this only gives you a hint of the information needed to know how your email is handled and if it will reach the inbox. Which email delivery metrics should you look at to know your email delivery rate?

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