Author archive for Miles Date

  • 18 Email Marketing Tactics That Could Hurt your Sendreputation

    By Miles Date on January 19, 2018
    There are numerous (and unbelievably simple) ways to get your sendreputation hurt or domain or IP address blacklisted by major email providers. Take a look and make sure to make any necessary changes to preserve your mailing list your send reputation (and your sanity).
  • Why we need to support DMARC and fight phishing [Infographic]

    By Miles Date on April 2, 2013
    Phishing is a big problem, in several ways it is linked to deliverability. Phishing is the act where criminals try and send email which they make to look as if it comes from a reputable sender. Their goal is to retrieve passwords, credit card data or steal other information / money from the recipients. But how big of a problem is Phishing? And why we need to support DMARC and fight it?
  • Top 15 deliverability tactics email marketers use today

    By Miles Date on March 26, 2013
    Marketers have many ways to influence and actively work on improving their deliverability. But which tactics do they really use? In their yearly Email Marketing Benchmark report Marketingsherpa asked which Email deliverability tactics organizations use to improve deliverability rates.

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