Best practices

  • 18 Email Marketing Tactics That Could Hurt your Sendreputation

    By Miles Date on May 19, 2017
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    There are numerous (and unbelievably simple) ways to get your sendreputation hurt or domain or IP address blacklisted by major email providers. Take a look and make sure to make any necessary changes to preserve your mailing list your send reputation (and your sanity).
  • All you need to know about spamtraps

    By Brightverify on February 7, 2017
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    Spamtraps are created by service providers and anti-spam services, are used in email verification, email list cleaning and are one of the most widely used online management tools to block IP addresses and keep track of the individuals and companies who send spam. But what do they mean to the sender of marketing emails?
  • The Showdown: Bought Lists vs Earned Lists

    By Mark Brown on February 3, 2016
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    Buying mailing lists is often seen as a shortcut to success even though it is illegal in most countries. Building your own mailing list takes time, resources and strategy to be effective – can simply buying a list bypass all this hard work? Let’s pit bought lists vs earned lists in the ultimate battle of pros and cons!
  • 7 steps to keep your subscribers from taking the first Exit

    By Katherine Boyarsky on December 11, 2014
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    Buying mailing lists is often seen as a shortcut to success even though it is illegal in most countries. Building your own mailing list takes time, resources and strategy to be effective – can simply buying a list bypass all this hard work? Let’s pit bought lists vs earned lists in the ultimate battle of pros and cons!
  • Email delivery success cheat sheet

    By Steve Henderson on March 1, 2014
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    Email delivery is definitely more of an art than a science, but can still be a dauntingly technical subject. For marketers seeking to improve their email delivery or solve a delivery issue it can be difficult to know where to look. There are a set number of key topics outlined here, this will help marketers avoid and solve the most common email delivery issues.
  • What is deliverability really about?

    By Jordie van Rijn on February 15, 2014
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    Just like water coming from the tap, many email marketers take getting into the inbox for granted. A marketer sends an email campaign and it reaches the designated recipients, right? Deliverability only becomes an issue for these senders, when the emails don’t arrive at their destination anymore. So what is email deliverability really about?
  • Your email delivery metrics; know how much of your email is reaching the inbox

    By Jordie van Rijn on September 16, 2013
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    You want to know your email delivery rate. Many email service providers show a delivery rate in their reporting section, but this only gives you a hint of the information needed to know how your email is handled and if it will reach the inbox. Which email delivery metrics should you look at to know your email delivery rate?

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