Deliverability research and stats
By Miles Date on April 2, 2013Phishing is a big problem, in several ways it is linked to deliverability. Phishing is the act where criminals try and send email which they make to look as if it comes from a reputable sender. Their goal is to retrieve passwords, credit card data or steal other information / money from the recipients. But how big of a problem is Phishing? And why we need to support DMARC and fight it?
By Miles Date on March 26, 2013Marketers have many ways to influence and actively work on improving their deliverability. But which tactics do they really use? In their yearly Email Marketing Benchmark report Marketingsherpa asked which Email deliverability tactics organizations use to improve deliverability rates.