Just like water coming from the tap, many email marketers take getting into the inbox for granted. A marketer sends an email campaign and…
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Best practices
Your email delivery metrics; know how much of your email is reaching the inbox
You want to know your email delivery rate. Many email service providers show a delivery rate in their reporting section, but this only gives…
Email authentication
BIMI for Email: Expectations vs Reality [video]
In this recorded live session, six experts dive deep into BIMI, a new form of email authentication. They discuss it all: the concept, the…
Best practices
18 Email Marketing Tactics That Could Hurt your Sendreputation
66% of online consumers have made a purchase as a result of an email marketing campaign they received – more than any other marketing…
Best practices
7 steps to keep your subscribers from taking the first Exit
Unsubscribing, or opting out, is an inescapable aspect of email-marketing life, but it doesn’t have to be an inevitable one. Below are strategies you…
Best practices
Email delivery success cheat sheet
Email delivery is definitely more of an art than a science, but can still be a dauntingly technical subject. For marketers seeking to improve…
Best practices
The Showdown: Bought Lists vs Earned Lists
Buying mailing lists is often seen as a shortcut to success even though it is illegal in most countries. Building your own mailing list…
Best practices
All you need to know about spamtraps
Spamtraps are created by international service providers and anti-spam services, are used in email verification, email list cleaning and are one of the most…
Deliverability research and stats
Top 15 deliverability tactics email marketers use today
Marketers have many ways to influence and actively work on improving their deliverability. But which tactics do they really use? In their yearly Email…
news and events
Laura Atkins of Word to the Wise shares insights from M3AAWG
It seems when it comes to email marketing the first issue discussed is relevancy, and the second is deliverability. Making it to the inbox…