DeliverabilityNext

There are numerous (and unbelievably simple) ways to get your sendreputation hurt or domain or IP address blacklisted by major email providers. Take a look and make sure to make any necessary changes to preserve your mailing list your send reputation (and your sanity).

Buying mailing lists is often seen as a shortcut to success even though it is illegal in most countries. Building your own mailing list takes time, resources and strategy to be effective – can simply buying a list bypass all this hard work? Let’s pit bought lists vs earned lists in the ultimate battle of pros and cons!

Just like water coming from the tap, many email marketers take getting into the inbox for granted. A marketer sends an email campaign and it reaches the designated recipients, right? Deliverability only becomes an issue for these senders, when the emails don’t arrive at their destination anymore. So what is email deliverability really about?

Spamtraps are created by service providers and anti-spam services, are used in email verification, email list cleaning and are one of the most widely used online management tools to block IP addresses and keep track of the individuals and companies who send spam. But what do they mean to the sender of marketing emails?

Email delivery is definitely more of an art than a science, but can still be a dauntingly technical subject. For marketers seeking to improve their email delivery or solve a delivery issue it can be difficult to know where to look. There are a set number of key topics outlined here, this will help marketers avoid and solve the most common email delivery issues.