Author archive for Katherine Boyarsky

  • 7 steps to keep your subscribers from taking the first Exit

    By Katherine Boyarsky on December 11, 2017
    Buying mailing lists is often seen as a shortcut to success even though it is illegal in most countries. Building your own mailing list takes time, resources and strategy to be effective – can simply buying a list bypass all this hard work? Let’s pit bought lists vs earned lists in the ultimate battle of pros and cons!

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